We placed a very generic ad seeking blonde and red bearded men for a promotional video, specifying it was for a Norse brand. We paid for it. We got flooded with response from… East Indian men. Yes. East Indian men with black hair and beards, and even turbans. Answering, naturally, an add seeing blonde and red Nordic dudes.
Then our ad got banned. It had been reported as discriminatory.
Surely, this ought to be a mistake. A Norse brand looking for Nordic dudes seems pretty straight forwards, and we all know that Vikings are not East Indian Sikhs.
Wrong. Before we could even inquire, we got an email from Craigslist confirming the ban, and telling us “please do not use "Craiglist for this sort of posting”… This sort of posting…. As in a Norwegian company seeking Nordic dudes for its brand, and not advertising for East Indian Sikhs instead.
The world has gone mad.